Every January, while the rest of the factory is shipping the previous Christmas season, a small team starts sketching the next one. This year the Christmas village series was developed by three designers over six weeks, beginning with 40 kg of clay and a wall of reference photos.

The brief was to create a village that feels collected rather than bought as a set. Each building has a slightly different roof pitch, window style and snow line, so retailers can display four or five pieces together without repetition.

Sculpting is done at 1:1 scale, then scanned and scaled down for the production mould. The painting team builds a colour card with six palette options, from traditional red and green to a muted winter white that suits Nordic retail.

The series includes a church, a bakery, a toy shop, a cottage and a small bridge, plus two accessory sets. All pieces share a common base size so they line up neatly on a shelf.

Production starts in March to allow enough drying and painting time before the July–September shipping window. Retailers who want custom colours should confirm by the end of February.